Industrial property protects business-critical assets: your brand name and logo, product design and packaging, and technical solutions that make your product different. The real objective is not “a filing”. The objective is enforceable protection: a strategy that fits your market, reduces conflict risk, and gives you practical options if someone copies or imitates you.
This page explains how I can help with industrial property matters: trademark strategy and portfolio management, oppositions and invalidations, industrial design protection, licensing and assignments, as well as enforcement steps and litigation when needed.
In 30 seconds: what I do
Trademarks
- brand strategy: classes, scope, conflict risk
- portfolio planning (Romania / EU, staged approach where relevant)
- oppositions: defence or attack
- invalidity/revocation strategies where there is a solid basis
Industrial designs
- protection strategy for product appearance (designs)
- documentation review (images, variants) to reduce future disputes
- defence/attack against conflicting designs
- enforcement steps against copying (online and offline)
Patents & technical projects
- early-stage legal structure for technical projects (timing & disclosure control)
- licensing and assignments (contract logic that matches exploitation)
- coordination in projects with multiple contributors
- dispute mapping: options, evidence, and cost-efficient routes
Working principles (practical)
- Strategy before filing. We clarify the business objective and choose the right tool (trademark/design/patent), the right scope, and the right territory.
- Conflict prevention. We identify collision risks early and avoid filings that create future problems.
- Evidence from day one. In oppositions and disputes, chronology, use and documents are decisive.
- Contracts that hold up. Licences and assignments drafted for enforceability, not ambiguity.
- Implementable outcome. A result you can use: stopping the infringement, consolidating the right, licensing, or a court outcome that can be executed in practice.
Trademarks: strategy, oppositions, invalidation
1) Strategy before filing
A trademark should be usable in real conflicts, not only “approved”. We define the relevant classes, assess confusion risks, and choose a Romania / EU approach that fits your market and budget.
- risk assessment and brand alternatives (word mark, logo, combined forms)
- class coverage that matches your current and near-future activities
- use & documentation planning so your rights remain strong over time
2) Oppositions (defence or attack)
- defending your application against an opposition
- opposing a conflicting filing
- negotiated solutions: coexistence, class limitations, written safeguards
3) Invalidation / revocation and portfolio clean-up
Sometimes the best move is to clear the market of conflicting signs or to strengthen your position. Where there is a legal basis, we evaluate invalidation/revocation options and the most efficient route.
Industrial designs: protecting product appearance
Design protection is often won or lost on documentation: images, variants, and the way the design is described. We structure the filing so the protection is broad enough to matter, yet precise enough to withstand challenge.
- strategy for product families and variations
- document review to reduce the risk of later disputes
- defence/attack against conflicting designs
- enforcement steps against copying, including fast, practical options where relevant
Patents & technical projects: timing, disclosure, contracts
In technical projects, timing matters. Who contributed, what is disclosed, what remains confidential, and how you plan deadlines can decide whether protection is realistic or lost. I help structure the legal steps so they match the rhythm of R&D, investment and partnerships.
- early structuring: contributions, documentation, and disclosure control
- licensing and assignments aligned with exploitation and commercial reality
- projects with multiple contributors: rules that prevent future disputes
Infringements: evidence, notices, urgent steps, litigation
If someone uses a confusingly similar sign, copies your design, or otherwise infringes your rights, the objective is to stop the impact while preserving your position. We start with evidence and a clean chronology, then choose the most efficient tool for the context.
- evidence preservation (screenshots, products, listings, documents, timeline)
- cease-and-desist notices and negotiations (stop, licence, coexistence)
- urgent court steps where applicable and cost-effective
- litigation for injunctions and damages where there is a solid basis
Contracts: licensing, assignments, coexistence agreements
Many industrial property conflicts are solved with strong contracts rather than long disputes. In brands and product businesses, licensing and coexistence can protect investments and prevent commercial blockage.
- licences: exclusivity, territory, duration, royalties, quality control
- assignments: scope, warranties, portfolio transfers
- coexistence agreements: limits, obligations, anti-confusion safeguards
- confidentiality and know-how clauses where relevant
Typical situations where it makes sense to speak
- you are launching a brand and want a trademark strategy that reduces collision risk
- you received an opposition or need to challenge a conflicting filing
- your products are being copied (design/packaging) or your brand is being imitated
- you want to license or sell a portfolio and need contracts that protect you
- you are in an R&D or investment partnership and need rules for rights and exploitation
How we work (step by step)
- Initial review & objective. Protection, opposition/invalidation, contract or infringement.
- Fast audit. Existing rights, conflict risk, documents and timeline.
- Strategy & calendar. Filing, opposition, contract or court steps, in the right order.
- Execution. Drafting, submissions, negotiations, and follow-through.
- Implementation. A usable outcome: consolidated rights, stopped infringement, licence/assignment, or enforceable decision.
Useful documents (indicative)
- the sign/design/technical solution and a list of products/services
- use materials: website, social media, packaging, invoices, marketing
- design images/variants and product details
- contracts and correspondence (partners, agencies, creators, contributors)
- evidence of infringement (screenshots, links, listings, products)
Frequently asked questions (FAQ)
1) Is Romania protection enough, or do I need EU coverage?
It depends on your market, your expansion plans and the realistic collision risk. Sometimes Romania is enough; sometimes a staged approach to EU coverage is the sensible choice.
2) What should I do if I receive an opposition or discover a similar filing?
Start with a document-based assessment: what exactly is being claimed, what can be proven, and what outcome is realistic. Then we decide between defence, negotiation, or a targeted attack.
3) Can copying of a design or imitation of a brand be stopped quickly?
Often yes, but speed depends on evidence and the right tool for the context. We preserve evidence first, then select the fastest practical option available.
4) What fees should I expect?
After the initial review, you receive a clear fee structure (fixed/hourly/by stages/success where applicable), what it includes, and which predictable costs may arise so you can plan realistically.
Let’s define the next steps (fast and clear)
Tell me what you want to protect (brand/design/technical project), where you operate, and what deadline or risk is pressing. You will receive a reply with concrete next steps and the first documents that matter.
E-mail: alexandru@maglas.ro | WhatsApp: message on WhatsApp
Note: This page provides general information. In industrial property matters, details in documents, use and timelines can materially change the strategy.